eNewsletter Sign-up

Contact

Tidalfire
42 St Mary's Street
Edinburgh
EH1 1SX

t: +44 (0)131 510 1240
f: +44 (0)131 510 1241
e: info@tidalfire.com
w: www.tidalfire.com
map: Google Map

Newsletter  |  Search   |   Contact  
You are here: Home / Training / Web Marketing / Search Engine Optimisation

Search Engine Optimisation

Search Engine Optimisation

Essentials

Course Information

After completing this course, students will be able to draw up an effective Search Engine Marketing strategy. They will then either be able to implement the various techniques involved on their own site or manage an external SEO agency effectively.

Duration

1 Day

Cost

£395 (ex VAT)

Schedule

Course Dates

Prerequisites

Before taking this course, students should be familiar with the basic functions of their computer’s operating system.

Additional Notes

Courses can be run on Windows and Macintosh platforms and tailored to meet customers’ requirements. Courses run in Edinburgh, Glasgow and at client sites throughout the UK.

Related Courses

Course Outline

SEO Essentials

Introduction to Search Engine Optimisation

  • The importance of ranking well on the Search Engines
  • Understanding search engines
  • What is Search Engine Marketing (SEM)?

Key search terms

  • What will your visitors search for?
  • Learn from your high-ranking competitors
  • Using keyword tools

Incorporating your search terms

  • Optimising your website for your new search
    terms
  • Does your site’s design impede your SEO
    potential?
  • Principles of web copywriting and its
    importance in SEO

Off the page promotion

  • Understanding Google Page Rank
  • Sourcing and obtaining valuable links (includes
    directories, social bookmarking, etc.)
  • The benefi ts of Google Webmaster Central

Harnessing the power of social networking

  • Decide which social network(s) will work best for
    your customer profiles
  • How to ensure your business gets the most from
    Twitter, Facebook, Bebo etc
  • Integrate your Social Networking Campaigns with
    other SEO activities

Paying for traffic to your site

  • What is PPC Advertising?
  • How to make PPC work for you
  • Using PPC to inform your SEO

How to tell if your SEO is working

  • Importance of Site Statistics
  • How to learn from Google Analytics
  • Your Search Engine Action Plan


  • Share/Bookmark