Essentials
Course Information
After completing this course, students will be able to draw up an effective Search Engine Marketing strategy. They will then either be able to implement the various techniques involved on their own site or manage an external SEO agency effectively.
Duration
1 Day
Cost
£395 (ex VAT)
Schedule
Prerequisites
Before taking this course, students should be familiar with the basic functions of their computer’s operating system.
Additional Notes
Courses can be run on Windows and Macintosh platforms and tailored to meet customers’ requirements. Courses run in Edinburgh, Glasgow and at client sites throughout the UK.
Related Courses
Course Outline
SEO Essentials
Introduction to Search Engine Optimisation
- The importance of ranking well on the Search Engines
- Understanding search engines
- What is Search Engine Marketing (SEM)?
Key search terms
- What will your visitors search for?
- Learn from your high-ranking competitors
- Using keyword tools
Incorporating your search terms
- Optimising your website for your new search
terms - Does your site’s design impede your SEO
potential? - Principles of web copywriting and its
importance in SEO
Off the page promotion
- Understanding Google Page Rank
- Sourcing and obtaining valuable links (includes
directories, social bookmarking, etc.) - The benefits of Google Webmaster Central
Harnessing the power of social networking
- Decide which social network(s) will work best for
your customer profiles - How to ensure your business gets the most from
Twitter, Facebook, Google+ etc - Integrate your Social Networking Campaigns with
other SEO activities
Paying for traffic to your site
- What is PPC advertising?
- How to make PPC work for you
- Using PPC to inform your SEO
How to tell if your SEO is working
- Importance of Site Statistics
- How to learn from Google Analytics
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