Essentials
Course Information
After completing this course, delegates will have knowledge of Google Analytics. They will be in a position to determine how they will use the data to measure and improve their website’s performance.
Duration
1 Day
Cost
£395 (ex VAT)
Schedule
Prerequisites
Before taking this course, students should be familiar with the basic functions of their computer’s operating system.
Additional Notes
Courses can be run on Windows and Macintosh platforms and tailored to meet customers’ requirements. Courses run in Edinburgh, Glasgow and at client sites throughout the UK.
Related Courses
Course Outline
Google Analytics
Introduction
- Overview of Google Analytics
Being customer focussed
- Defining your website’s audiences
- How do they reach your website at the moment?
- What do they want to do when they reach your site?
- Establishing your organisation’s website goals
- How Google Analytics can help you become more customer-focussed
Interpreting Reports
- Understanding traffic sources
- What can you learn about your visitors?
- Analysing website performance
Configuring Google Analytics
- Setting up goal tracking
- Creating funnels
- Customising the Dashboard
- Exporting data
- Scheduling reports
- Creating additional profiles
- Adding filters
- Configuring internal site search
- Event tracking
In Depth Analysis
- Using advanced segments
- Creating custom segments
- Creating custom reports
- Using motion charts
- Additional customisations
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