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Web Copywriting

Copywriting for the Web

Essentials

Course Information

After completing this Web Copywriting course, students will be able to create effective web copy that will engage with the audience and motivate them to take the required action.

Duration

1 Day

Cost

£395 (ex VAT)

Schedule

Course Dates

Prerequisites

Before taking this course, students should be familiar with the basic functions of their computer’s operating system.

Additional Notes

Courses can be run on Windows and Macintosh platforms and tailored to meet customers’ requirements. Courses run in Edinburgh, Glasgow and at client sites throughout the UK.

Related Courses

Course Outline

Web Copywriting

Introduction to Web Copywriting

  • Why writing for the web is different to other forms of writing?
  • Examples of good and bad web copy
  • Web copywriting best practice

Consider your audience

  • Define your tone of voice
  • Consider your visitor types
  • Who do you write web copy for?

Working with words

  • Web writing techniques
  • Using plain English
  • How readable is your copy?

Working with different types of copy

  • Home page, page copy, deep content
  • Writing summaries
  • E-mail Newsletters

Writing for search engines

  • Establishing keywords
  • Metadata
  • Page copy

Accessibility

  • Understanding the issues around Accessibility
  • How your content can make an accessible site inaccessible