Creating HTML eNewsletters

Essentials

Course Information

This Creating HTML eNewsletters course focuses on the use of Adobe Dreamweaver to create HTML eNewsletters by combining text and graphics which can be distributed via email to clients and customers. At the end of this course students will be able to create and distribute HTML eNewsletters using text and graphics and learning how to design the newsletter for the Email systems that may be used to view them.

Duration

1 Day

Cost

£395 (ex VAT)

Schedule

Course Dates

Prerequisites

Before taking this course, students should be familiar with the basic functions of their computer’s operating system.

Additional Notes

Courses can be run on Windows and Macintosh platforms and tailored to meet customers’ requirements. Courses run in Edinburgh, Glasgow and at client sites throughout the UK.

Course Outline

Creating HTML eNewsletters

Creating an eNewsletter

• HTML Email Basics
• Creating a Layout
• Page Layout with Tables
• Creating nested Tables

Formatting Text

• HTML Email Text Basics
• Using Colour
• Creating Text Links

Incorporating Graphics

• Using Web Graphics
• Optimizing and Sizing Images
• Creating Image Links
• Using Images in an eNewsletter

Testing your eNewsletter

• Links
• Images
• Text
• Formatting & Layout
• Multiple Email Clients

How Email Clients Handle HTML

• Pros and Cons of HTML Emails
• Email Client HTML Support
• Creating Email Client Friendly HTML
• Text Only Emails
• Avoid creating SPAM Emails

Sending and Tracking eNewsletters

• Sending Emails to your Users
• Email eNewsletter Distribution
  Mechanisms
• Tracking your Email
• Creating Email Newsletter Campaigns

Hints & Tip

• eNewsletter layouts
• Writing Content
• Incorporating other Media Types